When it comes to companies on the Internet, it is all about branding. With a plethora of social media platforms, branding a business continues to get easier. Amazon, Pinterest and Instagram have all recently revealed pages specifically to let companies? brands shine.
Yesterday, Amazon launched its version of the brand page with Facebook-like pages that focus on the companies? products. Highlights of the pages include social links for sharing products; a hero widget, also known as a cover photo; and merchandising widgets that focus on certain products.
Earlier this month, Pinterest?s business pages paved the way for non-traditional branding. The new business pages are very similar to regular Pinterest pages that users use, with the only difference is in the set-up. Companies can simply put the company name rather than having to put in a first name and last name Also, companies have an easier time authenticating websites when it comes to signing up.
With the debut of Instagram?s web profiles, the pictures that describe the brand best can now have a larger presence on the Internet. The web profiles aren?t business-specific, but still the new profile format increases the reach and engagement. The Facebook look-alike displays photos taken with the app in a mosaic form and includes a cover photo that rotates photos. The profiles of Nike and Starbucks are both great examples of companies utilizing Instagram for their brand.
These pages are just another tool for a PR pro?s arsenal and can be utilized to build a company?s social presence, just like Facebook and Twitter profiles. ?These pages are another way businesses can interact with customers, whether it is about a product on the Amazon brand pages or through a photo contest on Instagram or Pinterest.? Pick the perfect brand page for your client and have it reflect your company to a tee for optimal exposure and engagement.
What companies do you think do an exceptional job at showcasing their brand on social media?
Source: http://depthinprblog.com/2012/11/27/pr-primer-business-branding-with-social-media/
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